Outline Syllabus

The programme will cover:

• Why and How should you be measuring the performance of your Ecommerce website
• Organic and Paid methods to drive traffic to your Website
• Optimising Homepage and Ensuring Effective navigation
• Compelling Calls to Action
• Effective optimisation of your product page to ensure conversations
• The structure of an excellent Ecommerce Campaign
• 2 onsite visits with eBusiness Mentors

Training Methodology

Learning tools used will include:

• Powerpoint presentation 
• Computers
• Whiteboard

Assessment Method

Each participant will complete a post-course evaluation form.